19 Aug 2021
Practical Guide for Communicating in the Context of Migratory Crises
This is a quick reference guide for IOM staff who are in the field attending a crisis and must communicate with the migrant population in countries of transit or destination. It is based on the operational frameworks of the IOM (MICIC, MCOF, among others), as well as on the principles of strategic communication and communication for development. The document presents communication as a cyclical process, which is built together with the communities, considering their needs and particularities in a context where the correct message, communicated at the right time and through the appropriate channels, can mean saving a person's life.
- SECTION ONE
- OBSERVE AND LISTEN: ANALYSIS AND PLANNING
- 1. Who Is My Target Audience? What Are They Like?
- 2. What Are the Information Needs?
- 3. What Are the Sources of Reliable Information for My Target Audience?
- 4. Who Are the Actors and Interlocutors Involved?
- SECTION TWO
- CREATE AND EXECUTE: DEVELOPMENT
- 1. What Are the Key Messages?
- 2. What Products Are Needed?
- 3. What Actions Are Needed?
- 4. How Are the Efforts Going to Be Validate?
- Creating a Work Plan: Systematization and Follow-Up
- SECTION THREE
- OBSERVE AND LISTEN AGAIN: FEEDBACK AND LISTENING
- Feedback Mechanisms
- Spaces for Dialogue and Listening
- CONSIDERATIONS REGARDING RISKS