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28 Jan 2020

Migration and Communication: Information and Awareness-raising Campaigns in Countries of Origin and Transit

Austrian National EMN Conference 2019 - Briefing paper

December 2019 in Vienna. Information and awareness-raising campaigns for migrants or potential migrants in third countries constitute a central element of current European migration strategies, both at the national and European level. Despite the heightened relevance of information and awareness-raising campaigns in current migration policies, little is known about their impact and effectiveness and how they influence migratory behaviour. 

The conference was centred around four key questions: 
I. What do we know about the effectiveness of information and awareness-raising campaigns for (potential) migrants? 
II. Can information change behaviour? 
III. How can the impact of information and awareness-raising campaigns be measured?
IV. What should future campaigns look like?