IOM has a long-standing track record in delivering effective public communication campaigns to support migrants and migration processes. This practical and cross-cutting toolkit draws on the Organization’s extensive experience and knowledge in this field, offering guidance and tools to strengthen the design, delivery and evaluation of migration communication campaigns. The guidance places strong emphasis on participatory and inclusive approaches to increase interaction with audiences and involve them throughout the campaign cycle.
The toolkit is designed to support IOM staff and other migration professionals responsible for public communication campaigns in complex settings who are, perhaps, new to this area of work. It provides a useful introduction to the many approaches to produce awareness-raising, behaviour change and information campaigns in migration contexts.