December 2019 in Vienna. Information and awareness-raising campaigns for migrants or potential migrants in third countries constitute a central element of current European migration strategies, both at the national and European level. Despite the heightened relevance of information and awareness-raising campaigns in current migration policies, little is known about their impact and effectiveness and how they influence migratory behaviour.
The conference was centred around four key questions:
I. What do we know about the effectiveness of information and awareness-raising campaigns for (potential) migrants?
II. Can information change behaviour?
III. How can the impact of information and awareness-raising campaigns be measured?
IV. What should future campaigns look like?